Tsunami warning! You may have seen on the NRJ Music Awards on TF1 Saturday night. Aya Nakamura is a phenomenon of the year without being overused. With its 400 million views on YouTube … 225 million for the only "Djadja" tube addictive refren, this sculptural beauty 1m74, as proud as direct with its audience, has become the star among young girls. His new album "Nakamura", which was released a week ago, is already bursting all streaming recordings, and even chasing superstar rap Boob, rather nasty in this game.
VIDEO. "Djadja", "Behavior": Aya Nakamura decodes the lyrics of her songs
Her magical potion: her voice, a mixture of Africa and the suburbs, stories of betrayal and female pride that speaks to young women. The 23-year-old artist, the mother of a three-year-old girl, has herself set up with the power of social networks. "I started with a video on Facebook and Instagram, my neighbors asking me to go to the studio, I was a little-known singer in the neighborhood," says a young woman who was formed in combination with Adidas, evoking Kill Bill, the revenge hero of Quentin Tarantino.
Its neighborhood: it's "3000" in Aulnay-sous-Bois, the huge city of Seine-Saint-Denis with a difficult reputation … but it did not weighed a small Aya Danioko. This older sibling of five children (including a single boy) grew up where he dreamed of the fate of his most famous oldest. "Little, I was spotted by girls like Amel Bent in telecrochets, girls that looked like me. When I grow up, I'd like to go too far. The teenager is filled with the musical style of Usher, the loving lady of that time. "I sang in my bedroom in my pajamas, drank my sister and start writing songs."
She quickly stopped school because she did not like it and sent all kinds of music, "rock, soul, all the styles of Afro, the Caribbean and the zouk, a lot of zouk …" to write everything that went through his head. But his ambition is kept secret. "Nobody will take me seriously or support me, neither family nor teacher. I was told It's not work, then he asked Do you have a recording company, do you know someone you have a studio? "
The 23-year-old artist has become the force of social networks. / PARISIEN / Frédéric DUGIT
"It's not for me to adapt"
At the age of just a few months, when she came to France from her native Mali, she belongs to this generation, who plays with her cultural heritage, to modernize her. Especially since his mom knows the song well. In the true sense of the word. "She put the first 40 euros on my first studio because she is also an artist in her own way like a cherry," says Aya Nakamura. Understand: A person who has a high status in African culture as a messenger of oral culture.
Since then, the diva of her neighbors have stashed their writing styles and expressions that have since joined the common language of adolescence. "I often ask what it means In the catch Babyana (Editor's Note: Sexual Position of a Dog) or bomb (used in their "Djadja" or "Girlfriends" trumpets) that perhaps people are doing it purposefully, by entertaining an artist. That's how I talk to my girlfriends every day and I will not defend myself because it's my personality. I can not adjust. "
People beyond the borders
The insurance that gave him the weapons to victory in the male environment. "Rap is an intermediary, it's hyperdifficile When you're a girl, it's tough I'm often the only girl in the recording studio, it's really shocking at first and then you get used to it You need more characters to save and you really know why here, you just have to believe in yourself to get into this environment. "
/ LP / Delphine Goldsztejn
And that worked. "Today I know my back, even though I have sunglasses and a cap," she says. And adding: "When I go take bread, people are shocked to see me. My first reaction is to tell me, but what do they have? And after I remember being known. "The popularity that goes beyond the borders, especially in the Netherlands, where was the sales number one … the first by Edith Piaf in 1961." There are also Romania, Portugal … I do not know why they love me so much, they do not understand the lyrics, but I think it comes from the sound of my slang. "
And with full Olympics in two hours (31 March) and the tour that arrives, it is unlikely that the whirlpool will soon retreat.
INTRODUCTORY NOTE: 4/5
"Nakamura" by Aya Nakamura, Rec 118, Parlophone, 1 CD, 12.99 euros.