Since the introduction of a "neutral package", the number of adolescents testing cigarettes has decreased, according to a French study published in Tobacco Control.
One of the stated aims of introducing clean cigarette packs was to reduce the attractiveness of tobacco for future consumers, especially young people. The year 2017, when a neutral package was introduced, "one of five young people between the ages of 12 and 17"(20.8% of respondents) smoked their first cigarette, which is reported to be significantly lower than in the previous year when one of four adolescents (26.3%) learned to smoke, especially for girls: in 2016 it was 25.2 % and in 2017 it was only 13.4%.
See also: Smoking Cessation: Is the Neutral Package Effective?
The tobacco industry received less smokers in 2017
This estimate, obtained from a survey of two groups of 2,000 adolescents before and after the introduction of the measure , "shows a clear decrease in attractiveness of smoking among young people"comments two of the authors of the survey.
According to them, it is a measure of the effectiveness of measures for the audience "especially sensitive to marketing"."[Ces données suggèrent] that a neutral package could contribute to the normalization of tobacco among young people,"It is said in a statement that several other factors, such as price increases and awareness campaigns, are part of this development.
The survey continues and shows the positive development of smoking perception as "hazardous"adolescents (83.9% in 2017 compared with 78.9% in 2016) Young smokers also appear"less associated with their tobacco brand"in 2017 (23.9%) compared to 2016 (34.3%).
F. El-Khoury et al. "Effect of Common Tobacco, Improving Graphic Health and Adolescence Perception" and Smoking Perceptions: DePICT, National Study "BMJ Tobbaco Control, November 2018. doi: 10.1136 / tobaccocontrol-2018-054573