Wednesday , August 17 2022

The need to treat Google, Facebook as social influential


While Facebook faces the heat of revealing the episode of Definers, Google faces a new crisis. The European Union plans to tax Google each time it shares a link in its Google News service to any news report generated by European news sites. The apparent reason for such a tax proposal, which is not really a completely new concept, is to generate revenue for European media houses that are bleeding due to the growth of online news aggregators.

The proposed "tax tax", as it is said, is defeating itself, because taxing Google by using a link to a news site to discourage such aggregation would always restrict traffic on this website. This way, by sharing a link on Google, it increases traffic on a news website, which in turn helps the media network to attract advertisers.

Facebook is now criticized for doing what political parties are doing for so long: appointing public relations agencies for "opposition research," disrespecting opponents, and even influencing the results in court.

People, such as Facebook, Google, or Twitter, should not be considered as normal corporations, but as behemoths acting as global social influences.

Assessing their activities, governance standards, ethical practices, social responsibility should be highly nuanced and dynamic process that society must develop.

Would the search result on Google be neutral or unbiased, or could it be influenced by advertising support for entities whose names appear in research results? Such issues should be resolved, as well as deciding whether political parties can pay advertisements for money on Facebook or Google.

Following the announcement of Definers, there are voices that require Mark Zuckerberg to remove Facebook's role from alleged election or privacy issues. The debate could be routed to a wider space to include questions where individuals or even councils get such unlimited power to influence society.

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