November 7, 2018
Transnational supermarkets increase their offer of services to their customers by offering cash payments.
Walmart has recently launched the Cashi application, where you can pay for electricity, water, pay-TV, telephone and even Spotify and Netflix as part of your pervasive strategy, that is, for customers any sales channel at any time.
Customers can also download an app for iOS and Android, charge up to 10,000 pesos in cash, pay about 15 services for so far and may be more in the future, explains Forbes Mexico Walmart E – commerce Vice President,.
In this sense, fillings can be made at Walmart Supercenter, Sam's Club and Superama in Mexico. Bodega Aurrera will be added by the end of the year.
"Another way to call it is that the app is a digital gift card." What we see is that our pervasive strategy works when we give our customers a choice to buy more and more often, "Arroyo said during a presentation.
"We will continue to add features such as credit, direct coupons, loyalty programs, and payments in our ecommerce sites," said Corporate Communications Director Gabriela Buenrostro.
Information from Forbes Mexico