A large number of licenses are owned by EA Sports in the football field, meaning that if they were forced to change their FIFA series name, digital football players would see little change when it comes to playing games.
However, any ure link has consequences. According to Gerd Sutcliffe, a senior video game analyst at Andrews Analytics, the FIFA franchise is incredibly profitable, most of which many years of EA Sports can make a little bit of cosmetic changes to your game and enjoy it. Can have millions of sales with each new launch. Edition.
The benefits of the game have grown thanks to innovations such as player packs, trading cards, which force users to spend money in the game while trying to build the best formations. Pierce Harding Rolls, a gaming industry analyst, Empire Analytics, estimates that the gaming feature known as the Ultimate Team earned $ 1.2 billion last year for EA.
This is the new economy that EA sees as part of its growth strategy. It’s also the type of function that FIFA likes to do, and maybe in profit deals and al sells al sells.
For FIFA, a break with AE Sports, and the loss of payment for its nine-figure license, could jeopardize some of the innovations suggested by the body’s president, Gene Infantino. For example, Infantino expanded to raise $ 2 billion to raise a brand-new L-Club World Cup. At the same time, Infantino is trying to convince members to support his plan so that the frequency of the World Cup will be two and a half years.
In order to find those new revenue, FIFA executives have studied the possibility of selling licenses for video games and digital products that are not football-related. For example, partnerships with a company such as Epic Games, a successful Fortnite franchisee, will expand FIFA’s reach, but reduce the value for which EA pays a premium. According to insiders with information about the video game industry, like Moore, it could explain why his company is considering leaving the company.
“I would say, ‘Wait a minute. We have literally spent hundreds of millions of dollars to do this and that and you are telling me that Epic Games can come with a license for the name we have built, which we have been displaying a lot and this video. Games have become synonymous? “Moore said. “So yes, I’m going to downplay the iate and fight for it.
Tariq Panja covers some of the darkest corners of the global sports industry. He is also an author Football Secret Trade, A complaint about the multibillion-dollar football player trading industry. tariqpanja