Wednesday , October 27 2021

iPhone XS and XS Max success in the postpaid landscape depends on customer loyalty, says Smart exec



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PLDT-Smart FVP Director and Marketing Director Andrew Santos says consumer fidelity remains Apple's strongest competitive edge on the consumer technology market and attributes the success of iPhone XS and XS Max to the postpondial segment of the country to the purchasing power of the consumer base brand.

Apple is the most valuable global brand in 2017, he said Forbes, weighing $ 170 billion. This represents more than 20 percent of the total market value of the company.

"IPhone users are very loyal, so there's a segment that will not leave their Apple products, and I believe that this adds to the growing demand we get," said Santos on the expected launch of the latest smartphone of the American multinational technology company, XS XS and XS Max , at the PLDT-Smart store in Bonifacio Global City, Taguig.

Following on, Santos added: "The initial demand for XS and XS Max's paid plans is very new, but it is very strong, and growth is well built up compared to last year [iPhone X launch]. "

High quality phones are a complement to the value-added Apple product line as well as other incremental updates to iOS 12 devices. At present, the flagship XS is the foundation of the company in the fight for superiority of smartphones with competitors.

"Smart is much easier for Filipinos to get the latest iPhone phones and optimize the breakthrough features of Smart LTE-enabled phones," said Oscar Reyes, director of Consumer Affairs Market Development.

For iPhone XS and XS Max, Apple delivered the vivider Super Retina display of 5.8-inch 19.5: 9, True Tone OLED, 2436 x 1125 pixels (458 ppi), and 82.9 percent screen to body; and the aspect ratio of 6.5 inches 19.5: 9, True Tone OLED, 2688 x 1242 pixels (458 ppi), and 84.4 percent body-to-screen ratios.

The bigger screen, with the exception of the frames and the Home button, based on the original iPhone in 2007, offers improved brightness and true black color, while HDR images show a 60% higher dynamic range. Both devices have the same pixel density (the higher the pixel density, the higher the sharpness of the images), Dolby Vision and HDR10 and 3D Touch support.

However, XS Max offers a somewhat immersive experience compared to its virtually identical little brother thanks to the 3 million pixel built-in resolution for videos, movies and games.

Both iPhones feature an Apple 64-bit A12 Bionic 7nm processor with 6.9 billion transistors. It is a quad-core GPU, a 6-core processor and a new-generation 8-core design from Apple's Neural Engine. It performs 5 trillion operations per second compared to 600 billion operations per second of the A11 Bionic chip that powered the original iPhone X.

With 4GB of RAM, the iPhone XS and the iPhone XS Max come with 64GB, 256GB and 512GB memory.

Both headphones transmit the stereo speaker configuration shown on previous iPhone models, with a headphone speaker and a speakerphone that acts as a stand alone unit while holding the phone in landscape orientation. But Apple says it has improved the stereo separation of two speakers for both the iPhone XS and iPhone XS Max.

However, these features are just exciting add-ons for consumers using "trademarks" of iPhone cameras to capture their everyday life.

The Apple iPhone XS and XS Max are equipped with a twin back camera with 12MP widescreen and 12MP telephoto lenses coupled with an enhanced 1.4x pixel 1.4μm pixel resolution from the iPhone 4. This means better shooting under low light. Apple also allows the user to adjust the aperture size to change the depth effect of the photo using the Bokeh function after scanning.

More exciting is adding what Apple calls "smart HDR," which combines several shots taken at different exposures and combines their best elements into a single frame. "Zero Shutter Shutter" in combination with the A12 Bionic chip brings more shadow details and details.

The front camera is still a 7MP lens just like the iPhone X, but is now optimized by Smart HDR.

Smart offers new iPhones according to GigaX plans to give users with 10GB more data to streaming videos on YouTube, iflix, Fox + and iWant TV. "We have made plans that we have now very affordable for our loyal subscribers because they are premium phones," said Santos.

Santos added that Smart Communications believes Apple and its own loyal subscribers to be "a great moment to be celebrated."

At this event, the wireless communications provider provided 512 GB of iPhone XS Max to 15 Smart users who designed the 64GB and 256GB models. Eighty-five other Smart customers would also get a surprising phone upgrade. The Smart-PLDT Kris Aquino certification was held at the celebration.

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