As the temperature drops, solidarity levels are rising. The old hairdresser's shop, Bairro, believes it's time to reach the time of the year when the human side is excited and is therefore the ideal time to launch a social campaign.
This year, the brand will join the Portuguese League Against Cancer (LPCC) to make it more sensitive to Portuguese men – and not just – prostate cancer. During the month of December, the old grocery store will provide one euro for each product sold.
The event will be held at all venues selling inscriptions under the slogan "Prostate cancer can be targeted to every man, even those who have severe beards."