According to Japanese media reports, the newly released 11 phone is an unexpected feature: it is cheaper than the previous generation. This is the first time Apple has lowered the start-up cost of its latest-generation phones, indicating that the company is focusing on restoring a lost area in China, the world's largest smartphone market. Could the New iPhone Wish the Apple?
Industry experts say that Apple still has some key issues to solve before it expects to reshape the market in China, especially in 5G security.
Yesterday, the US technology giant released its iPhone 11 at California's Headquarters, starting at $ 699. The two major models, the iPhone 11 Pro and the iPhone 11 Pro Max, start at $ 999 and the lightweight $ 1,99.
Apple once dominated China's top smartphone market: 2018Q1, iPhones account for more than 80% of mobile phone sales from $ 600 to $ 800. A year later, with the popularity of China's internal targeting, Apple's market share plummeted to 37%, and its original position was terminated.
According to Counterpoint, the share of China's top screen market for Asian technology, an Asian technology analysis, has dropped 48 percent over the same period.
China is a key market for Apple, accounting for more than 17% of the total.
However, Daniel Dys, managing director of brokerage Barnbus Securities, said that for the smart phone market share, the company had seized the "window of opportunity to change opportunities". He said that up to $ 60 million, 7 million users will be converted to China this year. Mobile phone
Daniel Ives said: "The base phone is $ 699, which is $ 50 cheaper than we expected, indicating that Apple is focusing more on acceleration at home in China.
Newki Asia recently reported that Apple is also planning to launch low-cost HIV in the summer. This indicates that Apple is now more focused on providing competitive pricing.
"Athletes need to maintain high prices to create a high brand image, but they also need to understand the whole market situation," said Garsner, senior analyst Tuning Nguyen, a US technology information company.
Apple is the more critical issue in China, when it supports 5G networks that issue an iPhone.
China Mobile and two other telecommunications giants are expected to launch 5G communications by the end of the year in China's largest cities. Once the infrastructure is ready, Chinese consumers will be eager to experience the 5G, and Asian mobile phone manufacturers have been competing to compete for the next market with 5G-compatible smartphones.
Highway 5G Studios went on sale in August, with more than 1 million subscribers. Xi, a leading Chinese phone maker, is hoping to launch its new 5G mobile phone soon. South Korea's Samsung Electronics also launched its first 5G smartphone this year.
At yesterday's press conference, Apple officials didn't provide a clue about 5GI.
Geoff Blauber, an information technology consultant with CSS Institute, says "the potential for 5G in the new iPhone is not surprising, though it will affect Apple's sales in China's key markets, such as the Channel 3. The era of G and 4G – the strategy on revenue generation, which awaits telecom operators to deliver 5G networks on a large scale, and thus 5G – is introduced immediately and has an impact.
"When it comes to Apple, it is not always for the first company to adopt new hardware design or new technology. It is not the best company in terms of adapting to hardware or new technology. Apple is usually experimenting with new technology. Take time to make sure you can deliver the best experience when you come, "said Gartner's Tong Juan." But Chinese customers will definitely not buy the iPhone 11 and choose to wait for a 5G iPhone. "
According to counterpoint research Noel Shah, the current international trade situation and the increasing trend of Chinese consumers as the Chinese brands of gold reflect the country's response to the new iPhone.
According to the counterpoint, Apple's iPhone sales in China will be at least 30 million to 35 million units, down from 63 million units in the 2015 email 6/6 Cisco this year.